Lèmme

Lèmme is a D2C knitwear brand based in the heart of Italy’s manufacturing region. They needed to build a story connecting their collection to their long history of manufacturing expertise. We worked on a rebrand with Colin Doerffler and Jannic Hamelmann, with an entirely new logo and website launched alongside a digital strategy that emphasized the brand’s deep roots in manufacturing.

We worked on growing sales through multiple platforms. We launched video campaigns on Meta, and created templates in Figma so that assets could easily be updated to emphasize new styles and adapt for seasonality. We also launched separate landing pages to engage customers from different climates, as summer isn’t always easy for a knitwear brand.

Our performance marketing campaigns delivered very strong results when they aligned with Lèmme’s in-house influencer seeding program. We also saw a lot of success in driving sales on Faire, a marketplace platform for B2B orders. By optimizing Lèmme’s presence on the platform and running targeted campaigns, we reached Top Shop status which has driven a huge amount of wholesale orders for the business.

This work continues as we expand our campaigns into new markets while optimizing the store’s conversion rates.