Index

index® is a D2C unisex basics brand manufactured in Portugal. They had worked with different agencies in the past but hadn’t had much success, and were looking to work with someone who understood what was needed for their brand to resonate online.

Basics is a very competitive field, and it’s not easy to differentiate online. Customers can’t feel the quality or see the difference in fit when they’re shopping online, and there’s additional complexity when your products are unisex.

Index® needed someone to navigate all of those challenges, while avoiding the usual clichés of the basics business. They had worked with a branding agency to develop an identity emphasizing the product’s high-end credentials, and our work was to let that creative shine through an engaging digital strategy that reached customers looking for superior fabric and fit.

Working primarily with Meta, we continue to optimize and refine Index®’s online campaigns to deliver improved return on the brand’s ad spend.