Fredericia

Fredericia is a Danish furniture and design company that has been in business since 1911.

They were looking for help increasing the reach of their activation at the 3daysofdesign festival in Copenhagen. They had run campaigns in the past to promote their showroom, but they were underperforming and weren’t engaging the right audience for the company’s sales and PR teams.

We were brought in by Fredericia’s marketing team to improve the brand’s outreach for the activation. We started by developing a much better understanding of what was driving event signups. We then launched a campaign using a more refined audience segment and new creative, while running tests on the brand’s own audience data and leveraging LinkedIn to reach professionals in the design space.

The campaign led to an increased number of visitors and much better attendance from industry professionals, so that the event truly aligned with the company’s broader goals for the event.