Artek

Artek is a legendary furniture company that has been in business since 1935. Until recently, it was an entirely wholesale and retail business. We were brought on to launch Artek’s very first ventures into ecommerce and performance marketing — a campaign celebrating the 90th anniversary of the iconic Stool 60.

This was the first step on the company’s journey to launching a full e-commerce channel. Working with Artek’s CMO and Marketing Manager, we conceptualized the webshop’s user journey to ensure optimal functionality. We also set up the brand’s advertising backend, running tests to pinpoint the right audience segment and activating them with the right mix of assets.