Artek

The most elemental of furniture pieces, Artek’s humble three-legged Stool 60 designed by Alvar Aalto celebrated its 90th anniversary in 2023. To commemorate this milestone, Artek opened its first Stool 60 online store, bringing together stools from the standard collection and anniversary editions.

In the project with Artek we uncovered what types of content resonate well with their audience, and used learnings from initial testing to fuel a global performance marketing campaign.